301 redirects explained

301 redirects are a crucial tool for your SEO management. But what exactly are they, and why are they so important? Here's a simple explanation to fully understand 301 redirects.

What is a 301 redirect?

A 301 redirect is a permanent redirection from one URL to another. When users or search engines try to access the original URL, they are automatically redirected to the new URL. This redirect signals to search engines that the old URL has been replaced by the new one and the SEO value of the old URL should be transferred to the new one.

Why are 301 redirects important?

Preservation of SEO value.
If you change URLs without setting up 301 redirects, you risk losing all the SEO value and ranking of the original page. A 301 redirect ensures that the new URL inherits the SEO value of the old URL and your search engine rankings are maintained.

Improvement of user experience
Imagine clicking on a link and landing on a 404 error page. Frustrating, isn't it? A 301 redirect prevents this by seamlessly guiding users to the new URL and ensuring they find the content they're looking for without any issues.